{"id":6027,"date":"2026-05-11T22:31:29","date_gmt":"2026-05-11T22:31:29","guid":{"rendered":"https:\/\/hrtandem.cl\/?p=6027"},"modified":"2026-06-01T22:56:05","modified_gmt":"2026-06-01T22:56:05","slug":"una-contienda-desigual-desafios-de-retencion-del-talento-para-las-pymes","status":"publish","type":"post","link":"https:\/\/hrtandem.cl\/?p=6027","title":{"rendered":"\u00bfUna contienda desigual? Desaf\u00edos de retenci\u00f3n del Talento para las PyMes"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1256.6px;margin-left: calc(-3% \/ 2 );margin-right: calc(-3% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.455%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.455%;--awb-width-medium:100%;--awb-spacing-right-medium:1.455%;--awb-spacing-left-medium:1.455%;--awb-width-small:100%;--awb-spacing-right-small:1.455%;--awb-spacing-left-small:1.455%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Hace poco le\u00ed un art\u00edculo que hablaba sobre estrategias para retener talento y c\u00f3mo evitar una posible fuga. Lo que m\u00e1s me llam\u00f3 la atenci\u00f3n fue el foco que pon\u00eda en la batalla desigual que hoy enfrentan, en esta materia, las PyMes versus las grandes empresas.<\/p>\n<p>Y la verdad es que muchas veces las PyMes no pueden competir en:<\/p>\n<\/div><ul style=\"--awb-margin-bottom:15px;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.96px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Salarios m\u00e1s altos.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Planes de beneficios robustos.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Planes de carrera estructurados.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Programas de desarrollo millonarios.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>Simplemente porque operan en una realidad distinta. Pero aqu\u00ed es donde surge la pregunta:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:28;line-height:var(--awb-typography1-line-height);\">\u00bfC\u00f3mo convertir esa \u00abdesventaja\u00bb en una ventaja competitiva real?<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p>Despu\u00e9s de conversar y trabajar con distintas PyMes, llegu\u00e9 a la conclusi\u00f3n de que \u00e9stas s\u00ed tienen una ventaja enorme frente a las grandes compa\u00f1\u00edas y eso es <strong>\u00abla cercan\u00eda real\u00bb<\/strong>.<\/p>\n<p>La posibilidad de conocer de verdad a las personas de tu equipo. Ponerle rostro al mail. Entender las motivaciones, ideas, miedos y frustraciones de las personas con las que convives d\u00eda a d\u00eda en tu espacio de trabajo. Cuando eso ocurre, la balanza puede empezar a equilibrarse.<\/p>\n<p>Esa cercan\u00eda se puede traducir en acciones muy concretas:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:15px;--awb-margin-bottom:15px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Salario emocional<\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p>Flexibilidad, teletrabajo, autonom\u00eda y espacios genuinos de conexi\u00f3n muchas veces generan m\u00e1s impacto del que creemos.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:15px;--awb-margin-bottom:15px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Desarrollo sin presupuestos millonarios<\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p>Mentoring, exposici\u00f3n a proyectos estrat\u00e9gicos, asumir distintos roles y aprender haciendo. En una PyMe, muchas veces cada d\u00eda es una escuela.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:15px;--awb-margin-bottom:15px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:28;line-height:var(--awb-typography1-line-height);\">Comunicaci\u00f3n abierta y bidireccional<\/h4><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"font-weight: 400;\">Cuando tu l\u00edder realmente te escucha y entiende lo que necesitas, dejas de sentirte \u201cun n\u00famero\u201d y empiezas a sentirte parte de algo.<\/p>\n<p>Con el tiempo, mi experiencia me ha reafirmado que las empresas que mejor retienen talento no siempre son las que m\u00e1s pagan, sino que son las que logran construir cultura, confianza y sentido de pertenencia. Y ah\u00ed, la cancha puede empezar a verse mucho m\u00e1s pareja entre grandes empresas y PyMes.<\/p>\n<p>Por lo menos, desde ah\u00ed buscamos aportar en <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23hrtandem&amp;origin=HASH_TAG_FROM_FEED\"><strong style=\"color: var(--awb-color4);\">#HRTandem<\/strong><\/a><span style=\"color: var(--awb-color4);\"> <\/span>\ud83d\ude80<\/p>\n<p>\u00bfC\u00f3mo lo ves desde tu experiencia? \u00bfQu\u00e9 estrategias han sido realmente efectivas para retener talento en tu organizaci\u00f3n?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[54,52,49,53],"class_list":["post-6027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-humanos","tag-comunicacion","tag-desafios","tag-pymes","tag-salario"],"_links":{"self":[{"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/posts\/6027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6027"}],"version-history":[{"count":8,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/posts\/6027\/revisions"}],"predecessor-version":[{"id":6556,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/posts\/6027\/revisions\/6556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=\/wp\/v2\/media\/5981"}],"wp:attachment":[{"href":"https:\/\/hrtandem.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hrtandem.cl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}